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“One challenge is to win the race with, not against, new technologies by inventing new ways to use them.” Thomas Kochan, MIT

The unexpected and dramatic business accelerations wrought by the pandemic continue to offer us glimpses into the future of work. Yet well beyond “hybrid” work arrangements, our institutions and employment policies, strategies and practices are often out of step with the realities of imminent economies and workforces.

Closing this gap will be essential to building an economy and a world of work where everyone can prosper.

At the highest level the post-pandemic internal business model will need to…


Before the COVID pandemic, and before US President Biden’s campaign, the Third UN World Conference on Disaster Risk reduction met in Sendai, Japan, and negotiated a document that was later adopted at the UN General Assembly. This document, known as the United Nations Sendai Framework for Disaster Risk Reduction, outlined a holistic plan to create more resilient nations and societies.

As a result of the multinational negotiations surrounding the formulation of this plan, a concept emerged that became known as “Build Back Better.” This concept includes the restoration of infrastructure, the revitalization of livelihood and industry, and the rehabilitation of…


In the latest #DisrupTV episode with R “Ray” Wang and Vala Afshar, LDS CEO Mimi Brooks discusses the ‘new social contract with workers’ and the ‘organization of the future’.

You can listen to the full conversation on the link below or on LinkedIn and YouTube.

Logical Design Solutions (LDS) is a digital strategy and design consultancy for global enterprises. We create experiences that transform business and help people work successfully in the new digital organization. Clients come to LDS because of our reputation for intellectual rigor, our foundation in visionary experience strategy, and our commitment to enabling digital transformation inside the enterprise. Learn More about how LDS has dramatically improved the way that some of the largest corporations in the world do business.


Photo by Element5 Digital on Unsplash

Adapting the Workforce to Gain Transient Advantage

Transient advantage strategies are a phenomenon of the 4IR and the rise of business ecosystems. These typically create new products for markets that have fewer choices come into play when the core industry is unpredictable when cheaper solutions are already in the marketplace when company stock is consistently undervalued when investments are not realizing better margins, when customers are no longer enthusiastic about the company’s products, or when the competition is emerging from other ecosystems.

These strategies support the premise that sustainable competitive advantage is now the exception, not the rule. …


Photo by Tim Marshall on Unsplash

Making the Worker Central to the Organizational Ecosystem

The new organization will be a business-digital ecosystem driven by human value and purpose. This will challenge workers and leaders alike to embrace and adapt to changing structures, relationships, and expectations.

New organizational growth maps are needed and traditional jobs must shift to the nature of new work practices as business ecosystems evolve with new digital capabilities. The traits of a successful digital transformation are increased agility, innovation at scale, and levels of collaboration that become deeply embedded in the culture of the organization. Worker adoption and mastery are the keys to the ultimate success of any cognitive enterprise.


In this video, our CEO Mimi Brooks focuses on the future of jobs as we accelerate action on reskilling, upskilling, and training for the workforce of the future.

The impact of the pandemic of 2020 has been more severe than any other event in global economic history. In the words of Klaus Schwab, ‘the pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world to create a healthier, more equitable and more prosperous future’.

Along these lines, we believe that despite concerns to the contrary, technology does not have to have a net…


Photo by Timothy Muza on Unsplash

The most successful businesses recognize continuous transformation, driven by digital innovation, as the new business as usual.

To thrive in the new digital economy, they are becoming digital at their core and finding new ways to help people at work leverage and grow organizational knowledge, build networks, and respond to change. They are building new platform business models, investing in cohesive experiences across their digital ecosystems, and evolving their cultures to help every employee succeed in new practices of working, learning, and innovating.

To achieve this, organizations must support and empower their workforces through digital employee experiences that encourage new ways of work and, in turn, accelerate organizational capabilities. …


In this video, our CEO Mimi Brooks focuses on the strategy and vision for a digital Employee Experience aligned to the transforming operating model of digital age businesses. With the operating model as our line of sight, we can imagine Employee and Worker Experiences and platforms that drive productivity, encourage adoption of new work practices, and invoke engagement in new purpose and culture models.

Even as contemporary businesses transform from organizational siloes and fragmented technology stacks towards horizontal, interconnected business ecosystems, so too must the Employee Experience morph. …


Photo by Paul Skorupskas on Unsplash

The core of the 4th Industrial Revolution is a fusion of digital innovation and human interaction…

…resulting in wholesale changes to traditional business models and extraordinary organizational disruption.

The non-linear speed and magnitude of these changes will continue to intensify rapidly, as advances in areas such as Artificial Intelligence (AI), Decentralized Knowledge Networks, Big Data, Machine Learning, Blockchain, and the Industrial Internet of Things (IIOT) gather momentum.

From the outset of this latest industrial revolution, digital disruption was most rampant in companies where the product or service could be readily digitized. Those involved in media and entertainment, telecommunications, high tech, and financial services needed to reconstruct their legacy businesses in order to flourish.


In this video, our CEO Mimi Brooks focuses on the concept of organizations needing to adapt to different timescales as workers shift to more durable skills like critical thinking, creativity, and complex problem-solving, while machines solve repetitive and analytic challenges at far greater speeds than is humanly possible.

As the ‘Father of Artificial Intelligence’, John McCarthy, said over a half a century ago, “Humans and artificial intelligence must be able to integrate seamlessly”. This has never been truer than it is today.

The rise of AI and other technologies has opened a whole new world of learning. It’s not…

Logical Design Solutions

We are a digital strategy and design consultancy helping businesses and their people succeed in the new digital economy

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